Tuesday, November 9, 2010

Tour Booking

New Kids on the Block and Backstreet Boys have announced the first five dates of their summer 2011 tour, NKOTBSB.
  • June 9 Air Canada Center Toronto ON
  • June 11 Nassau Coliseum, Uniondale, Ny
  • June 12 Izod Center East Rutherford, NJ
  • June 17 United Center Chicago, Il
  • July 1 Staples Center LA, Ca
This is a perfect example of how major tours are laid out.  There are probably negotiations going on to fill in between Chicago and LA.   When negotiating with booking agents, it's very valuable to know where the act is performing both before and after your proposed date.  If your location falls between those locations, it's much more economical for the entertainer and all of their equipment to make the gig, than to back track half way across the country.  It saves both the artist and you expenses.  Of course, you do not want to have your event geographically too close to the preceding or events after yours because it would hurt your ticket sales.  As a promoter you should include a radius clause designating how far away any other dates by the performer must be in your Offering Sheet.  That distance will be influenced by among other things, how big your market is. 

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